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Branding || Target Audience

Five ways to identify your target audience…+ why is it even important??





A target audience is the group of customers who are most likely to purchase your products or services. Not everyone is your customer, and that’s okay. Finding the ideal target audience is key to optimizing sales + making the most of your marketing budget Here are five ways to identify your target audience -


  • compile data on current customers: age, location, spending power & patterns

  • research what social platforms your customers are frequenting

  • understand what your audience wants from your social channels - why do they visit your page?

  • determine the need your business fills & market to that audience

  • lean on social media insights to measure engagements - is there a certain time on day users are more active?

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